Overview

With Google Analytics 4 (GA4), anyone can set up export of granular measurement data to BigQuery. In this session, you will learn how to use the BigQuery export for solving business problems, doing complex reporting, implementing advanced use cases with ML models, and creating custom audiences by joining with first-party data. You can use this framework for detailed or large-scale data analysis. We will also share some best practices to get you started.

Speakers

Minhaz Kazi

Developer Advocate

He/Him